Our Team

Team Photo

Kelvin Woodson

President, CEO & Founder

With over seven years in the field of Sports Management and Business, Kelvin brings invaluable experience and wide range of skills to the team. From managing memorabilia and on field promotions with the farm teams of the St. Louis Cardinals and Florida Marlins, to many different roles throughout the Tampa Bay Lightning and Storm organizations, he has seen the business from almost every angle. He brings a keen sense of networking, product placement, sales strategies, and overall business partnership management. Kelvin has had the opportunity to work with developing athletes in Arena Football and Minor League Baseball, as well as past, present, and future Hall of Famers from the National Hockey League and National Football League. Kelvin took his first full time position with the Tampa Bay Lightning/Storm, and over a six year span held positions ranging from Account Manager, to Corporate Sales, to Senior Group Event Coordinator, to Assistant Director of Storm Sales. He obtained a Masters of Business Administration during his time with the Lightning. Eventually he acquired the position of Community Relations Manager which allowed him the opportunity to develop grassroots initiatives, charity ticket programming, and spearheading charity giveback programs in conjunction with the Lightning Foundation. Kelvin began his professional career by obtaining a Bachelors Degree in Marketing and Sports Management from the Florida State University.

Team Photo

Ariel Woodson

COO & Founder

Ariel is responsible for enhancing the internal organizational processes and infrastructure that will allow Beyond the Whistle, Inc. to continue to grow and fulfill its mission. Coupled with a flair for creativity and ability to critically evaluate situations, she has six years of experience working in the field of marketing and community relations with several professional sports teams, as well as with community and government based organizations. Ariel understands completely the broad issues faced within the professional sports world, specifically issues and pressures of athletes transitioning in and out of this high energy arena. She has worked in Marketing and Community Relations with the Orlando Magic, Atlanta Hawks, Atlanta Thrashers, Atlanta Falcons, and Georgia Force. Ariel holds dual Master’s degrees from the University of Central Florida in the fields of Business Administration and Sports Management. She began her career in sports with the Seminole Boosters while pursuing her undergrad studies at the Florida State University.

Join the Advisory Board

A central component of Beyond the Whistle’s strategy for growth and greater impact in the Tampa Bay area is to increase and diversify opportunities for our graduates. The purpose of our Advisory Board is to bring together a diverse group of leading professionals willing to leverage their networks to help us grow our resources for academic and athletic development.

For more information, contact our team at 407-308-2890 or info@beyondthewhistleinc.com


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